
Step inside a world built for producers and engineers who are ready to take control of their careers.Â
Attract the clients you deserve.
Every great attraction starts with a blueprintâand so does a great studio business. Inside StudioLand, youâll design a career that balances creative fulfillment and financial stabilityâwithout sacrificing one for the other.
Grab Your Ticket
What's inside?

Weekly Group Classes
Think of these as your main ridesâlive, high-impact sessions designed to solve real studio business challenges. No fluff, just actionable strategies you can apply immediately.

Community
Inside StudioLand, youâll connect with ambitious producers and engineers. Whether youâre solving a challenge or brainstorming your next big move, you'll find support and accountability here.

Resource Library
This is your VIP pass to a battle-tested playbook for your studio. From branding to lead generation, these resources help you build the studio youâve always dreamt of.
Some records our StudioLand members have worked on.
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From Imagine Dragons and NIN to The Foo Fighters and Mars Volta... If you can name it, one of our members has most likely worked on it.
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At StudioLand, you'll be in good company.


Meet Carl.
Carl Bahner is a mix engineer, educator, and studio strategist. During his two decades spent navigating the ups and downs of the music industry, he cracked the code to building a thriving studio businessâone that attracts the right clients, stays consistently booked, and doesnât rely on luck.
Carl knows firsthand that traditional academia doesnât quite work for creatives â so he built StudioLand to be the opposite of a stale classroom experience. Instead, StudioLand is a space where studio pros explore, test out ideas, and carve their own place in the industry.
Here's what you'll find.
StudioLand's five core "attractions" will help you grow from being the studio worldâs best-kept secret to being the go-to choice for artists. No more undercutting prices or watching others land the gigs you wanted; we'll teach you to take charge of your client flow and build the studio business your skills deserve.
BRAND CASTLE
Clarify your brand.
Your talent isnât the issueâitâs that no one knows what makes you stand out. In this park, weâll help you define your unique value, helping clients understand exactly what you bring to the tableâbefore they even talk to you.
PROSPECT PEAK
Attract your ideal clients.
Tired of compromising on client quality? Itâs time to bring in the artists who resonate with your style, personality and expertise. In Prospect Peak, weâll show you how to build a steady pipeline that keeps your calendar full with projects you actually want to take on.Â
ALGORITHM ALLEY
Make content that feels authentic.
Dreading the idea of becoming a âmix-fluencerâ? Youâre not alone. In Algorithm Alley, youâll discover how to share your work in a way that feels true to you, not a fake persona. Forget soul-crushing content calendars and forced postsâjust share your real expertise and connect with the artists who need it most.
REPUTATION RIVER
Keep them coming back.
No more chasing after new clients while your past ones disappear. Transform satisfied clients into your biggest fans who keep coming back for moreâand refer you to their network. Build the kind of reputation that fills your calendar months in advance, making sure you never have to scramble for work again.
